Three Locations To Serve You


2416 Merrell Rd.
Dallas, TX 75229


2606 Crossroads Dr.
Ardmore, OK 73401


18 Indian Meadows Dr. #550
Round Rock, TX 78665

Our Team

The BOSS Team

Richard Bell



Richard Bell is an entrepreneur at heart. He got his start selling baseball cards to classmates in elementary school and never looked back. Always looking for a business opportunity he found another one when he realized he could buy $.99 CDs in the clearance bin at the record store and sell them to the pawn shops for $2.00.

While school was profitable for Richard from a sales perspective his chosen path was forgoing college and joining a professional race car team. This opportunity quickly showed Richard that excuses don’t cut it and performance means everything. Richard traveled the country with the team experiencing both success and setbacks but also connecting him with his business mentor who was the owner of the team.v

The wooden pallet business was what allowed the owner to fund his race team. Richard decided to quickly learn all there was to know about the business. When the owner sold the team Richard armed himself with the knowledge of the wooden pallet business and an SBA loan and started his own company. Over the next 2 years Richard was given a crash course in business ownership, and like a race car driver running wide open into a hairpin, the business didn’t make it and Richard was forced to close.

The setback would ultimately be a setup to success as Richard would join a lumber brokerage company where he was introduced to closeouts, the model that Richard still uses today. Seeing opportunity, Richard once again had a strong entrepreneurial desire to build his own company. Standard Trading was formed and the wholesale brokerage company began buying truckloads of materials and selling them to other surplus businesses and outlet stores across the country.

A byproduct of the wholesale business was the odd lots and small quantity products that were too small to be wholesaled. Always one to see opportunity, Richard began purchasing and filling up his garage with these home improvement items and he began promoting and selling them on Craig’s List and online classifieds. From this The BOSS was born. You can see the rest of the story here.

Rachel Bell



Rachel is the oldest of four girls growing up on a cattle ranch in a small Texas town. From a young age Rachel developed a tireless work ethic that has been instrumental in the success of The BOSS.

Graduating with honors from The University of Texas at Austin with a degree in Advertising, Rachel tackled the corporate world head on after landing a job with a large advertising agency in Chicago. After five years of the big city hustle and bustle, a job opportunity to move back home to Texas presented itself and Rachel jumped on it.

Continuing her march up the corporate ladder eventually saw her become Vice President, Group Media Director at a prestigious advertising agency in Dallas. It was during this time she met and married Richard.  Soon after their first child was born and Rachel “retired” from the corporate world – with a little persuasion from Richard – and has never looked back. Rachel’s career has equipped her with the business tools that allows The BOSS to have structure, organization and a partner first focus.

Today, Rachel balances being a mom to three rambunctious young children while leading The BOSS to its next stage of growth. Her corporate experience and well rounded perspective in solving business challenges allows The BOSS to continue to provide the quality, service and knowledge our partners expect.